Water is the consumable liquid without any harm to health. It contains traces of calcium, manganese, zinc, fluoride. Australia, EU, US, New Zealand, India are the highest consumers of packaged water. Major players in the category are Almaha, Arz Water, Rim Natural , Sohat, Dawn dew Drop.
Gas barrier is the major factor to be considered while packaging water. It is generally packed in PET bottles with PP closure. The manufacturing process used is the Injection Stretch Blow Moulding of the PET bottles as it gives stress cracking barrier to the drop test. The main printing process used is gravure on the labels.
Water is the necessity of life and is used for day to day life. The natural source of water can be shown to display a positive image of the brand. The graphics on the label can be made attractive by using natural environment, recycling effects. The nutritional benefits should be clearly depicted on the labels. Also the shape of the bottle and the grip of the bottle should be very handy.