Wheat is Wheat is Wheat


Have you ever thought that a packaging of a product can lie to you? If not, try to, because Paddy Mergui agency has already dreamt about it and made some awesome series “Wheat is Wheat is Wheat” that describe his thoughts.



The main idea of series was to think, what if the most fashionable and popular brands in the world would sell everyday usage goods. Can you imagine a yoghurt from Tiffany, eggs from Versace, milk from Apple and so on? Quite difficult, isn’t it?


Who knows, maybe global companies would think about such design and in a few years we will see something much more strange, than Peddy Mergui series?

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