Beauty Products Packaging Designs

March 26, 2012

Cosmetics are the enhancers used for appearance or odour of the human body. Cosmetics may include Make-up or the coloured products, Skin care products, Fragrance, Bath & Body products. The ingredients for cosmetics vary from Organic, Herbal, Ayurvedic, Natural to Minerals like Zinc Oxide, Iron Oxide, Titanium Dioxide etc. USA, Japan and Italy are the largest market for cosmetics. Major players in the category are Loreal, Avon and Mac.

Moisture and aroma are the major factors to be considered while looking for cosmetics packaging. Jars and Pots are usually made of ABS/SAN/PMMA for transparency, impact strength and high gloss. Caps are made of Aluminium/ABS/PP. Small bottles or jars are also made of PP/ HDPE/PETG. Lamitubes and Co-ex tubes are also used and are made of Aluminium/EVOH/LDPE. Shrink sleeve are made of PVC/PET. Common printing processes used are offset, screen and gravure.

Packaging design is a huge factor in cosmetics sale. The recent shift is towards airless packaging, clinical look packaging for safety and quality and functional packaging. Decorative techniques like pearlized pigments, metallized/satin smooth finishes, attractive shapes and designs like square, triangular pyramids are vastly used by the industry. The packaging design should dictate luxury, exotica and premium.